Book of the Month Club’s Transition from Past to present

We are living in entirely new world. Reading is a popular hobby since old times, but the style of reading has changed. The way by which readers make selection of novels and other entertaining books has changed. The advent of online technology and online books have changed people’s reading style. Amazon, a leader in e-commerce, has created dominance in book selling scenario, and also created challenges for libraries and book clubs. The problem is usually faced by emerging authors when names of few eminent authors re-emerge repeatedly in the current book selling scenario. They deserve their penetration in book selling scenario and also acceptance by potential readers.

Lippmann’s overhaul for the Club

When John Lippmann took over 93 years old Book of the Month Club, he had a special motive to make this obsolete old club perfect for millennial generation. He had assessed the situation when offer was made to him by an investor Jahm Najafi who held ownership rights in the Bookspan, and Lippmann was interested to take up this challenge. Lippmann found that most of the members of Book of the Month Club were in 20s, 30s, and early 40s. He got the idea that the Club wanted a change that suits millennials and young generation. The idea of overhaul of the Club’s scenario and relaunch of the club after complete overhaul was what John Lippmann decided.

New profile of the Club

The idea of Lippmann was workable, and his plan was fantastic. So, he struggled but moved ahead with the plan that could bring great achievement for Book of the Month Club, and could offer new way of reading to its members. The Lippmann’s efforts not only increased the Clun’s membership but also increased its revenues substantially. Today, legendary Book of the Month Club has entirely changed profile due to the efforts of  John Lippman, and the Club’s membership is consistently increasing.

An Entrepreneur John Lippmann Who Dreamed Big And Achieved Success

The one who re-structures the Book of the Month Club for Millenials is no other than John Lippmann. He is the CEO of the company and strongly believed that it is possible for the Book of the Month to re-launch and become a subscription box business for one and only Millenial Women. He has given the company great success.

His views about Book of the Month

John Lippmann certainly had a music background but along with it, he had a great interest in books which made himself convinced to purchase the Book of the Month Company. He wanted to use his knowledge of music business learned so far from the book industry. Though it was very challenging only one thing was going in his mind, “there was not a lot of innovation in the space because nobody was trying.”

And with this thought, he moved towards making the company relevant again and his plans were all accomplished.

His success story

Although several companies tried to bring back Book of the Month club to its pace again nothing proved effective. And after all the attempts, John Lippman, a 43 years old man who had the background in music and private equity, showed interest in controlling the power of the company which owned Book of the Month.

And with jazzy and new outlines in 2015, the Book of the Month was re-launched. And now the members get the offer to choose any 5 hardcover books for only $14.99. And by making the business digital he had given the freedom of no paper catalogs, no returning of order cards and also the facility of free shipping.

With this, he was successful in making a great number of membership for his newly developed club. The subscribers loved his ideas and showed amazing love and support towards its company which helped him make about $2 million in 2016 and he is moving his dream towards turning it into $10 million in the next passing years.