One of the most celebrated Subscription Commerce genius, Blake Orlandi

To be successful in business there are many factors that come into play. It takes cunning, skills, time, effort and more than a little luck to be a successful businessman. The key to growing your business is with sales and marketing. It’s the core of the success of the corporate enterprise. There are many great business ideas that fail with poor execution, and often sales and marketing mistakes are to blame. And likewise, there are many seemingly poor business ideas that succeed because the sales and marketing efforts convince people that they cannot live without a certain product. If you are not fully convinced, simply sit back and watch late night television infomercials or home shopping channels for the latest “must have” product.
Smart advertising and clever marketing can help people become more responsive to the products and services that your company is offering and education-based marketing has proven highly effective in demonstrating a need, a customer may not have previously felt.

Blake Orlandi is the Chief Operating Officer (COO) of Book of the Month Club, a subscription-based e-commerce company that has been around for nearly a hundred years, and is enjoying a renaissance of consumer popularity despite competition from the Internet, online gaming, streaming entertainment and even e-publishing, podcasts and audiobooks.  Book of the Month Club CEO John Lippman, along with Blake Orlandi saw the potential to turn around the moribund Book of the Month Club brand and rebrand the company with a healthy respect for its past and a vision for a profitable future.

Prior to joining Book of the Month Club, Blake Orlandi worked at Deloitte, Evergreen Copyrights and obtained his MBA at the prestigious Harvard Business School. The Book of the Month Club COO has been working tirelessly over the past several years to help Book of the Month Club enjoy new levels of success.

The subscription commerce business model has been very successful in the past and enjoyed new popularity with the rise of companies like the Dollar Shave Club, Blue Apron, and others. Customers appreciate the convenience of a monthly or weekly subscription fee to pick an item of their choice delivered to their home or office on a proper schedule. When deciding to join the company, Blake Orlandi, Book of the Month Club’s COO saw the potential that a relaunched version of the company could be profitable, even as the publishing industry is getting smaller.

This company had already been serving customers with the very best books every month since 1926 and is nearly a household name, but Orlandi and the Book of the Month Club team believe the company’s very best days lie ahead.

Privileges of Receiving SHSU Class Ring Honor

The end of academic year is a special time for every student. If someone is getting education in the university and going to be a graduate soon, then it’s really too exciting for him or her. The fun activities and special time spend with both class and university mates become the cherished memories forever when your friends relocate to other locations to take on their career. Sam Houston State class ringYou may have frequent communications with them in the beginning, but career and marriage break this bond soon thereafter. You can never forget your alma mater and the milestones you achieved there that are deeply engraved in some corner of your heart.

About SHSU class ring tradition

Some universities have a long-established tradition of honoring their graduate students with keepsake that portrays a special time in their academic career. One such popular tradition followed in few old American universities is the honoring with class ring like Sam Houston State class ring, an honor for SHSU students. This honor is awarded at a special celebration every year to the graduating students. Sam Houston State class ringThe students are very excited to wait for this cherished occasion. Wearing a class ring is a matter of pride for every SHSU graduated student. Everyone is happy to take part in the ring ceremony and to wear the traditional SHSU class ring that also includes an embellishment option of small clear stones.

Privileges of SHSU class ring honor

Since 2004, the Sam Houston State University has been honoring its graduating students with class ring and the students have the privilege of receiving this honor. They feel more pride when they receive it in the presence of their family, other university students, college delegates, and recognized alumni. They also have a privilege to participate in the SHSU Traditions and Trivia such as Birth of a Mascot, Bearkat Camp, Bearkat Alley, and Tree of Light.