To be successful in business there are many factors that come into play. It takes cunning, skills, time, effort and more than a little luck to be a successful businessman. The key to growing your business is with sales and marketing. It’s the core of the success of the corporate enterprise. There are many great business ideas that fail with poor execution, and often sales and marketing mistakes are to blame. And likewise, there are many seemingly poor business ideas that succeed because the sales and marketing efforts convince people that they cannot live without a certain product. If you are not fully convinced, simply sit back and watch late night television infomercials or home shopping channels for the latest “must have” product.
Smart advertising and clever marketing can help people become more responsive to the products and services that your company is offering and education-based marketing has proven highly effective in demonstrating a need, a customer may not have previously felt.
Blake Orlandi is the Chief Operating Officer (COO) of Book of the Month Club, a subscription-based e-commerce company that has been around for nearly a hundred years, and is enjoying a renaissance of consumer popularity despite competition from the Internet, online gaming, streaming entertainment and even e-publishing, podcasts and audiobooks. Book of the Month Club CEO John Lippman, along with Blake Orlandi saw the potential to turn around the moribund Book of the Month Club brand and rebrand the company with a healthy respect for its past and a vision for a profitable future.
Prior to joining Book of the Month Club, Blake Orlandi worked at Deloitte, Evergreen Copyrights and obtained his MBA at the prestigious Harvard Business School. The Book of the Month Club COO has been working tirelessly over the past several years to help Book of the Month Club enjoy new levels of success.
The subscription commerce business model has been very successful in the past and enjoyed new popularity with the rise of companies like the Dollar Shave Club, Blue Apron, and others. Customers appreciate the convenience of a monthly or weekly subscription fee to pick an item of their choice delivered to their home or office on a proper schedule. When deciding to join the company, Blake Orlandi, Book of the Month Club’s COO saw the potential that a relaunched version of the company could be profitable, even as the publishing industry is getting smaller.
This company had already been serving customers with the very best books every month since 1926 and is nearly a household name, but Orlandi and the Book of the Month Club team believe the company’s very best days lie ahead.